South Carolina Likely Voters
Which statement do you most agree with about Mitt Romneys past business experience at Bain Capital:
Investment firms like Bain Capital help the U.S. economy. Some companies fail or are restructured, others succeed but that’s how the free market works. Investment firms like Bain Capital hurt the U.S. economy. They take over a company, lay off workers and reduce employee pay. They make money whether a company succeeds or fails. Unsure
Row % Row % Row %
South Carolina Likely Voters 61% 24% 15%
South Carolina Likely Voters Pre-Debate 60% 23% 16%
Post-Debate 62% 24% 14%
Party Identification Republican 64% 20% 16%
Independent 56% 30% 14%
Tea Party Supporters 68% 19% 14%
Intensity of Tea Party Support Strongly support Tea Party 69% 17% 13%
Support Tea Party 67% 19% 14%
Does not support Tea Party 54% 33% 14%
Political Ideology Liberal-Moderate 52% 32% 15%
Conservative 65% 22% 14%
Very conservative 63% 19% 18%
Political Ideology Liberal-Moderate 52% 32% 15%
Conservative-Very conservative 64% 21% 15%
Past Participation** Yes 61% 23% 15%
No 57% 27% 15%
Top Tier Republican Candidates Mitt Romney 74% 15% 11%
Newt Gingrich 62% 25% 13%
Ron Paul 51% 33% 15%
Rick Santorum 54% 27% 19%
Candidate Support Strongly support 65% 21% 14%
Somewhat support 62% 28% 11%
Might vote differently 60% 25% 15%
Most Important Quality Shares your values 55% 25% 20%
Is closest to you on the issues 57% 27% 16%
Can beat President Obama in 2012 69% 17% 14%
Has the experience to govern 57% 33% 10%
Facebook Page Yes 62% 22% 16%
No-Unsure 60% 25% 15%
Gender Men 65% 23% 12%
Women 56% 25% 19%
Age Under 45 60% 26% 14%
45 or older 62% 23% 16%
Region Piedmont 58% 26% 16%
Midlands 68% 20% 13%
The Pee Dee 53% 26% 20%
Low Country 65% 22% 13%
Household Income Less than $75,000 57% 27% 16%
$75,000 or more 72% 20% 7%
Evangelical Christians 60% 22% 18%
Regular Religious Service Attendance 60% 23% 17%
Education Not college graduate 52% 29% 19%
College graduate 71% 18% 11%
Interview Type Landline 60% 25% 16%
Cell Phone 67% 20% 14%
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted January 16th and 17th, 2012, N=684 MOE +/- 3.8 percentage points. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a South Carolina Republican Presidential Primary.